Advertising

1. Go to Your ads (or tap Advertise on your place in Manage).
2. Under Start advertising, tap Advertise … with your place’s or local’s name. Pages you already run are ready to advertise right away.

Advertising a business that isn’t on EOLA yet? Tap Apply to advertise and tell us about it. We run ads for independent local businesses, and for bigger Central Florida names like the theme parks, a hospital or a team (they pay twice the rate and take one spot a week, so they can’t crowd you out). Never delivery apps or national chains. We check each one, usually within a couple of days.

Tap New campaign and work down the page:

Where it runs

Pick a spot, like the homepage carousel or the calendar’s sidebar.

What it shows

Your listing (your place, event or page, as the same card it has everywhere, marked Sponsored) or A photo banner with a Headline, a photo, a Button and where it Links to.

When

Starting the week of and For how many weeks, Monday to Sunday.

Which pages

On some spots, show only on searches for certain neighborhoods or kinds of places or events. Leave it empty for every search.

Who sees it

Everyone, or A specific audience: people into certain things, who live in certain neighborhoods, or Only people 21 and over (needed for anything about alcohol).

Campaign name

Only you see this.

The Summary at the bottom shows the price as you go. Tap Save as draft to finish later.

• A week’s price goes up as more advertisers book it, so quieter weeks cost less.
• Your price is fixed once you pay.
• A week with no room left shows (full). If one of yours is full, the page offers the next start with room, or the same weeks in another spot.

1. Tap Continue to payment and pay on Stripe’s page.
2. Your campaign shows In review. Your card is on hold and only charged if we approve it, usually within a day or two.
3. Once it’s Approved, your card is charged and it runs on the weeks you picked. If it’s Declined, the hold is released.

Changed your mind? Until it starts, tap Cancel and get your money back. Anything held or charged goes back to your card.

Once it’s running, the campaign’s page shows how it’s doing, day by day:

Impressions

Half your ad on someone’s screen for at least a second.

People reached

Distinct visitors each day, added up.

Clicks

Taps through to you.

Click rate

Clicks per impression.

You see totals, never who anyone is. Bots and link previews aren’t counted.